User Generated Content Conference & Expo
User Generated Content Conference & Expo
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| 10:00am–10:50am |
Social Content for Big Business Moderator: Laurel Touby, Founder & Senior VP, mediabistro.com Speakers: Lane Becker, President, Get Satisfaction Joe Cothrel, Chief Community Officer, Lithium Technologies, Inc Marty Collins, Group Marketing Manager, Microsoft Matt Warburton, Ex Director of Community Management, Yahoo Opportunities continue to arise for big businesses to leverage social content to create valuable conversations with their customers (and among customers), as well as to benefit company bottom lines. In this session, experts on the front lines of those Social Content will define the benefits and risks of having customer-driven conversations occurring about your brand or products, as well as the costs of not engaging in direct customer interaction. |
| 11:25am–12:10pm |
Marketing 2.0 Moderator: David Berkowitz, Dir. of Emerging Media & Client Strategy, 360i Speakers: David Dalka, Online Marketing Consultant Andrew Snyder, Vice President, Advertising Sales and Business Development, Associated Content Brian Solis, Founder & President, FutureWorks, Inc Social media and Web2.0 have changed the way businesses market themselves, manage their brand, generate traffic and drive sales online. Learn effective strategies and pitfalls to avoid in this new world of marketing: marketing 2.0 |
| 2:10pm–3:00pm |
Beyond the Desktop: Social Content goes Mobile Moderator: Adam Hirsch, COO, Mashable Speakers: Philip Miano, National Sales Director, Third Screen Media Eric Litman, Chairman & CEO, Medialets Bryan Barletta, Associate Editor, Mediabistro.com Jonathon Linner, CEO, Limbo New generation mobile connectivity and popular new mobile devices have taken social content onto the mobile platform. Identify and access the relevant opportunities for your business in the mobile Internet. |
| 3:35pm–4:25pm |
Mature Social Networks Moderator: Andrew Warner, Founder, Mixergy.com Speakers: Jeffrey Kalmikoff, Chief Creative Officer, skinnyCorp Heather Champ, Director of Community, Flickr In this session, panelists will clearly define what it means to be a 'mature community,' and discuss ways to keep an older social network fresh while managing large influxes of new members. Join them, and discover how to balance community tone with company growth and change. Get tips on how to personalize community interaction, and consider whether mature social networks still hold the power of being disruptive. |
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Tuesday, February 10, 2009
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| 10:00am–10:50am |
What's Next for Social Content? Moderator: Andrew Warner, Founder, Mixergy.com Speakers: Rachel Masters, Vice President of Strategic Relationships, Ning Oren Michels, CEO, Mashery Blake Cahill, Senior VP of Sales and Marketing, Visible Technologies Richard Jalichandra, President and CEO, Technorati Listen in as leading brands explore the challenges and opportunities facing successful social media businesses into 2009 and beyond, including monetization, growth management and leadership. |
| 11:25am–12:10pm |
The Last Hurrah: Monetizing Groups? Moderator: Nate Brochin, CEO, Groupable Speakers: Justin Ramers, Director of Social Media, The Active Network Laura Fortner, SVP, Marketing & Insights, CafeMom Ryan Hupfer, Communicator of Awesomeness!, HubPages Adryenn Ashley, Chief Idea Bunny, Wow! Is Me A thriving community of groups, the original social network, still exists both independent of and within social networks. They represent an advertiser's dream - the ability to reach an influencer (group leader) and people who self-selected interest in very specific subjects (group members). Join us as we explore what publishers are doing to monetize groups within their sites and communities. |
| 2:10pm–3:00pm |
All Mashed Up - The New Web as a Platform Moderator: Adam Hirsch, COO, Mashable Speakers: Paul Buchheit, Co-Founder, FriendFeed Gannon Hall, CMO, Kyte Peter Yared, Founder & CEO, iWidgets Ryan Barrett, Software Engineer and Co-founder of Google App Engine, Google, Inc Rooly Eliezerov, Co-Founder & President, Gigya, Inc Mash technology is empowering instant business connections, connecting inventory with markets, content with audiences, and people with other people. Hear how organizations have successfully used these emerging technologies to forge new relationships and grow their businesses. |
| 3:35pm–4:25pm |
How to Make a Buck? Monetizing Social Media & UGC Moderator: Ritchie Hecker, Chief Bootstrapper, Bootstrapper.com Speakers: Kevin Yamano, Director of Inventory Management, Clearspring Technologies Adam Gries, CEO, Social Dynamics Chris Chinn, VP of Sales, Watercooler Ashish Dixit, Founder & CTO, Green Patch, Inc. Social media and user-generated content represent larger and larger percentages of total internet traffic. How do publishers monetize this ever increasing amount of traffic? Hear from publishers, widget makers and advertising companies on new ways to effectively monetize traffic. |
*Conference schedule and sessions subject to change.
Track 1: SOCIAL CONTENT
Track 2: PHOTOGRAPHY
Track 3: MUSIC
Track 4: VIDEO & GAMING
