User Generated Content Conference & Expo
User Generated Content Conference & Expo
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| 10:00am–10:50am |
Making Money with Other People's Photos: Exploring UGC Business Models Moderator: Ellen Boughn, Director of Content, Dreamstime Speaker: John Griffin, CEO, Cutcaster Chad Bridwell, Director of US Operations, Fotolia Aaron Booth, Director, Commercial Media Partners and Community, Corbis Successful entrepreneurs share how their businesses are harnessing the power of user-generated photos and illustrations for profit. |
| 11:25am–12:10pm |
Making a Living with Microstock Moderator: Lee Torrens, Author, Microstock Diaries Speakers: Kelly Cline, Photographer & Food Stylist, Kelly Cline Photography Tyler Olson, CEO, MicrostockGroup.com Andres Rodriguez, Photographer Rasmus Rasmussen, Photographer and Writer Some of the world's most successful microstock contributors will be providing a view of life as a professional microstocker. Photographers that are just starting with microstock or are well on their way will learn both their challenges and their ideas for the future. |
| 2:10pm–3:00pm |
Stock 2.0: Survival Tactics for Shooting and Selling Digital Stock Speaker: Jack Hollingsworth, Chief Creative Officer, JackHollingsworth.com Traditional stock is on the verge of extinction, yet never before in the history of photography has there been a greater demand for images—at all levels, all price points and all licensing models. Come and learn how to shoot and sell stock 2.0: how to style within a budget, how to speak the language of customers, how to be a part of a global conversation that is revolutionizing how pictures are created and licensed. Understand the value of commercial blogs and how social media and bookmarking will affect your future in stock. |
| 3:35pm–4:25pm |
Matching Photos to Buyers - Search Dilemmas in a UGC Photo Business Moderator: Patricia Vargas, Sr. Director of Content, Jupiterimages Speakers: John Griffin, CEO, Cutcaster Kelly Thompson, COO, iStockphoto Michael Droz, Chief Business Architect, TagCow James West, CEO, Alamy Successful user-generated photo businesses know how to keep search results accurate when keywords are added to the images by the users. In this session, get tools, systems and techniques to screen and edit photos so the keywords are, and stay, relevant to the photo. Learn how to keep your keywords suitable for each different outlet, despite differing sets of requirements. |
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Tuesday, February 10, 2009
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| 10:00am–10:50am |
Sharing, Selling and Defending Photos Online Moderator: Maria Kessler, VP Creative Business Affairs, Jupiterimages Speakers: Ellen Boughn, Director of Content, Dreamstime Leila Boujnane, CEO, Idée Inc Melissa Reeder, Development Manager, Creative Commons Iain Scholnick, CEO, Imagespan, Inc. Licensing and sharing photos online provides both opportunities and risks for photographers and businesses. This session will provide best practices for sharing and selling photos online in a safe and secure way. |
| 11:25am–12:10pm |
You Ask the Questions: UGC Photo Expert Panel Moderator: Jack Hollingsworth, Chief Creative Officer, JackHollingsworth.com Speakers: Yuri Arcurs, CEO, Yuri Arcurs Productions Inc. James West, CEO, Alamy Kelly Thompson, COO, iStockphoto In this collaborative session, UGC photography's elite will answer questions submitted by conference participants surrounding business success in a crowdsourced market, such as: How do you keep the crowd happy and supplying content? How do you sell other people's content and turn a profit? What's the best way to balance suppliers both large and small, and where is the money made in a user-generated world? To submit a question to the panel, please email . |
| 2:10pm–3:00pm |
Servicing the Crowd: Business Opportunities around UGC Moderator: Patricia Vargas, Sr. Director of Content, Jupiterimages Speakers: Tyler Olson, CEO, MicrostockGroup.com Rahul Pathak, CEO & Founder, LookStat Iain Scholnick, ImageSpan Inc Yuval Tal, CEO, Payoneer Users need services and so do the businesses they supply. Explore the opportunities surrounding user-generated content including affiliations, communication, licensing, and money management. |
| 3:35pm–4:25pm |
The Agency: Production Tactics from Rights Managed to Microstock Moderator: Ellen Herbert, Senior Creative Director & Photographer Relations, Jupiterimages Speakers: Christina Vaughan, CEO, Image Source Rick Becker-Leckrone, CEO, Blend Images Aaron Booth, Commercial Media Partners and Community, Corbis Pros from all models discuss with editors and business leaders how they are adapting to the ever-changing market. This session will cover working across models, staying on top of trends, business and creative expectations, and the role of creative strategy and forecasting in creating images today that are ahead of the curve. |
*Conference schedule and sessions subject to change.
Track 1: SOCIAL CONTENT
Track 2: PHOTOGRAPHY
Track 3: MUSIC
Track 4: VIDEO & GAMING
