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UGCX Information
To Attend
Conference Program Keynotes Chairmen Speakers Hotel and Travel Press Registration Press Coverage Presentations
To Sponsor/Exhibit
Sponsors & Exhibitors Why Your Company Should Be Here Sponsorship Opportunities
To Speak
Keynotes
Craig Newmark
Craig Newmark
Customer Service
Rep & Founder Craigslist
Guy Kawasaki
Guy Kawasaki
Founding Partner
Garage Technology Ventures
Bruce Livingstone & Kelly Thompson
Bruce Livingstone &
Kelly Thompson

Founder/CEO & COO
iStockphoto
Fred Durham
Fred Durham
CEO and Founder
CafePress
CONFERENCE AT A GLANCE
Monday, February 9, 2009
REGISTRATION
8:00am–8:45am    Breakfast
9:00am–9:50am    Bruce Livingstone, Founder & CEO, and Kelly Thompson, COO, iStockphoto
It's Personal: The Possibilities and Pitfalls of Monetizing User Generated Content
Social Content Photography Music Video & Gaming
10:00am–10:50am
Social Content for Big Business
Making Money with Other People's Photos: Exploring UGC Business Models
Everything You See Costs Money (Lawyers, Legalities, and Loopholes)
Can Money be Made in UGC Rich Media in a Recession?
10:50am–11:15am    Morning Break
11:25am–12:10pm
Marketing 2.0

Pushing Content: The Future of Distributing UGC
Video Games: The Real Big Gorilla
1:10pm–2:00pm    Craig Newmark, Customer Service Rep & Founder, Craigslist
2:10pm–3:00pm
Beyond the Desktop: Social Content goes Mobile
Stock 2.0: Survival Tactics for Shooting and Selling Digital Stock
Identifying the Alpha: Marketing and Branding UGC From the Streets and Beyond
Advertising Models in the Social Networking Arena
3:00pm–3:25pm    Afternoon Break
3:35pm–4:25pm
Mature Social Networks
Matching Photos to Buyers - Search Dilemmas in a UGC Photo Business
Mix, Mash and Collaborate: MP3 to Napster and Beyond
Where did you Stick your Video? Video and Viral Marketing
4:30pm–5:30pm    Networking Reception
 
Tuesday, February 10, 2009
8:00am–8:45am    Breakfast
9:00am–9:50am    Guy Kawasaki, Managing Director, Garage Technology Ventures
The Accidental User Generated Content Entrepreneur
Social Content Photography Music Video & Gaming
10:00am–10:50am
What's Next with Social Content Sharing, Selling and Defending Photos Online
Who's Listening Anyway? Social Platforms, Analytics and the Music Biz
Hollywood 2.0
10:50am–11:15am    Morning Break
11:25am–12:10pm
The Last Hurrah: Monetizing Groups?
You Ask the Questions: UGC Photo Expert Panel
Creating Content From Dormrooms and Bedrooms to Boardrooms and Courtrooms
Push Me, Pull You, Driving Me Crazy: Pushing Content/Pulling Advertisers
1:10pm–2:00pm    Fred Durham, Founder & CEO, CafePress
The Spaghetti Monster Effect – How User-Generated Commerce Inspires an Industry
2:10pm–3:00pm
All Mashed Up - The New Web as a Platform
Servicing the Crowd: Business Opportunities around UGC
Fireside Discussion: Deep Dives & Hidden Futures - The DreamCatcher
Monetizing the Madness: Making Money off Video Content
3:00pm–3:25pm    Afternoon Break
3:35pm–4:25pm
How to Make a Buck? Monetizing Social Media & UGC
The Agency: Production Tactics from Rights Managed to Microstock
(Up)load Yours: Widgets, Webisodes, and Other Great Stuff
VC Roundup: Investors and Content Providers

*Conference schedule and sessions subject to change.

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SponsorsGraphics.comDG+CreateFlashkittuffbreakMashablestockxperthitviewspnn

Media Partnerssocial media clubpdnFurrierPACABootstrapper.comASPP

* Group Discount

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